A BOUTIQUE BRANDING CONSULTANCY
WE BUILD
WE
BUILD
Every strong brand begins with people. It starts by understanding what they value, how they behave, and what stays with them.
BRANDS
BRANDS
AROUND
PEOPLE
At Rich of Joy, we transform these insights into a brand your audience can truly feel and your team can confidently bring to life.
Your customers, your team, and your leaders. Every strong brand begins by understanding what peple value, how they behave, and what they remember.
At Rich of Joy, we turn those insights into a brand your audience can feel and your team can adopt with confidence/

we build BRANDS that

inspire people &

empower growth.

brand that moves

heart as much as

they move market

We build brands that inspire
people and empower growth.
Brands that move hearts
as much as they move market.

we build brands that

inspire people & empower

growth. brand that move

heart as much as they

move market

We build brands that inspire
people and empower growth.
Brands that move hearts
as much as they move market.

we build BRANDS that

inspire people &

empower growth.

brand that moves

heart as much as

they move market

we build brands that

inspire people & empower

growth. brand that move

heart as much as they

move market

WE BUILD

WE BUILD

brands that

brands that

inspire

inspire

people &

People &

empower

empower

growth that

growth That

MOVE HEARTS

move hearts

as much as

as much as

they move

they move

market

market

What we
can do

BUSINESS & PRODUCT BRANDING

Defining your brand, what it stand for, and how it shows up visually, verbally, and emotionally. The result is clarity you can act on and expression you can feel.

LEADER BRANDING

Strengthening the voices, presence, and influence of the people who lead brands forward and empower others.

EXPERIENTIAL MARKETING

Designing brand experiences and touchpoints that bring your brand to life , making it  engaging,  loved and memorable.

TRAINING & MASTERCLASS

Elevating communication, mindset, service, and leadership through practical, engaging learning.

community DEVELOPMENT

Designing holistic community brand ecosystems to create value through monetization, meaningful collaboration, and trusted relationships

Our Works

Strategic Brand
Development and
Immersive Experience Design, a 111-Year Fine Jewelry Legacy

From brand development to experience design and client strategy, covering all details curation, storytelling, launches, PR, and social media direction, with the 111-year anniversary celebration and new market expansion.

Lifestyle experience for Luxury Real Estate

From curating and operating brand-aligned experiences that showcase the property’s key highlights, to engaging and connecting the brand with the next generation of potential customers.

Lifestyle Launch for a French Aesthetic Brand and Thai partner Collaboration

A signing ceremony should never feel ordinary, we elevate it by integrating celebratory moments and distinctive brand presence, turning it into a joyful, memorable brand experience.

Customer Experiences Strategy for the launch of high jewelry collection for a Global Jewelry House

Design immersive, emotionally engaging experiences for the new high jewelry collection; featuring an intimate sales salon, curated press previews, and an exclusive private dinner, strategically connecting key influencers with high-potential clients to cultivate aspiration, trust, and long-term brand affinity.

Banquet Mastery Masterclass

The only masterclass in Thailand that elevates your brand through the art of the banquet,where you learn from the best and connect with like-minded individuals.

Your Brand Genome Masterclass

The only leader branding class in Thailand that equips you with a practical playbook, covering strategy to action, to make your personal brand stand out for both professional and personal growth.

Customized soft skill  trainings

Our trainers bring real-world insight into engaging, participant-centric sessions, delivering customized programs that ensure hands-on learning with real impact.

Our Works

Strategic Brand Development and Immersive Experience Design, a 111-Year Fine Jewelry Legacy

Lifestyle experience for Luxury Real Estate

Lifestyle Launch for a French Aesthetic Brand and Thai partner Collaboration

Customer Experiences Strategy for the launch of high jewelry collection for a Global Jewelry House

Banquet Mastery Masterclass

Your Brand Genome Masterclass

Customized soft skill  trainings

From brand development to experience design and client strategy, covering all details curation, storytelling, launches, PR, and social media direction, with the 111-year anniversary celebration and new market expansion.
From curating and operating brand-aligned experiences that showcase the property’s key highlights, to engaging and connecting the brand with the next generation of potential customers.
A signing ceremony should never feel ordinary, we elevate it by integrating celebratory moments and distinctive brand presence, turning it into a joyful, memorable brand experience.
Design immersive, emotionally engaging experiences for the new high jewelry collection; featuring an intimate sales salon, curated press previews, and an exclusive private dinner, strategically connecting key influencers with high-potential clients to cultivate aspiration, trust, and long-term brand affinity.
From analyzing competitors’ communication strategies and brand promises to redefining and refreshing the brand strategy and essence - ensuring clarity, differentiation, and full alignment across all communication channels.
The only masterclass in Thailand that elevates your brand through the art of the banquet,where you learn from the best and connect with like-minded individuals.
The only leader branding class in Thailand that equips you with a practical playbook, covering strategy to action, to make your personal brand stand out for both professional and personal growth.
Our trainers bring real-world insight into engaging, participant-centric sessions, delivering customized programs that ensure hands-on learning with real impact.

Our Works

Strategic Brand Development and Immersive Experience Design, a 111-Year Fine Jewelry Legacy

From in-depth research and brand essence development  to immersive experience design and relationship-driven client strategy including maison and display curation, narrative storytelling, high jewelry collection launches, public relations and social media direction, the 110-year anniversary celebration, and strategic expansion into new markets.

Lifestyle experience for Luxury Real Estate

From curating and operating brand-aligned experiences that showcase the property’s key highlights, to engaging and connecting the brand with the next generation of potential customers.

Lifestyle Launch for a French Aesthetic Brand and Thai partner Collaboration

A signing ceremony should never feel ordinary, we elevate it by integrating celebratory moments and distinctive brand presence, turning it into a joyful, memorable brand experience.

Customer Experiences Strategy for the launch of high jewelry collection for a Global Jewelry House

Design immersive, emotionally engaging experiences for the new high jewelry collection; featuring an intimate sales salon, curated press previews, and an exclusive private dinner, strategically connecting key influencers with high-potential clients to cultivate aspiration, trust, and long-term brand affinity.

Banquet Mastery Masterclass

The extensive Banquet Mastery program is an exclusive class on how to organize successful events, combining lectures, real event showcases in celebrities’ residences, and meaningful connections. The course covers setting OKRs, defining key event elements, engaging the five senses (the art of culinary, scent, sound, visual, and touch), customer service excellence, and various types of parties.

Your Brand Genome Masterclass

Your Brand Genome is the only class in Thailand that provides the Your Brand Genome Bible, covering everything from strategy to implementation to make your personal brand stand out for your professional and business growth.

Our Works

chavana Brand Strategy and experience design for

Sansiri Lifestyle experience for  

VIVACY & MMC Collaboration Lifestyle Launch

David Morris global launch Experiences strategy

6ty Mineral water Brand Refreshment

Banquet Mastery Masterclass

Your Brand Genome Masterclass

Customized soft skill  trainings

From in-depth research and brand essence development  to immersive experience design and relationship-driven client strategy including maison and display curation, narrative storytelling, high jewelry collection launches, public relations and social media direction, the 110-year anniversary celebration, and strategic expansion into new markets.
We partnered with Sansiri to design an exclusive customer experience for Narasiri, engaging high-value clients through a professional first-impression workshop and professional photoshoot that that encouraged authentic, shareable moments and sparked natural word-of-mouth around the new luxury development.
A masterclass designed for entrepreneurs, business owners, and leaders to define their personal brand from the inside out. Through structured frameworks, practical guidance, and coaching, participants uncover who they are, how they are perceived, and how to build a clear, trusted presence that supports long-term business growth.
Description
An immersive masterclass for leaders and professionals to elevate their brand through the art of hosting. Participants explore how thoughtfully designed banquets create memorable experiences, strengthen relationships, and open doors to meaningful connections within refined social and business settings.
Description
Description

Tah Waraporn Siriboonma

With over 18 years of experience building iconic brands, including nearly a decade as Managing Director of Hello! magazine, Tah brings strategic leadership and deep branding expertise to every project. Founder of Rich of Joy, she believes branding is about people, purpose, and creating meaningful impact through knowledge, joy, and growth.

kate Khathapetch Thapboriboon

With a background in Political Science and creative marketing across luxury, retail, and publishing, Kate transforms ideas into impactful experiences. As co-founder of Rich of Joy, she blends strategic insight with entrepreneurial energy, bringing vision to life through exceptional customer experiences and curated brand moments.

meet our founders

Tah
waraporn siriboonma
With over 18 years of experience building iconic brands, including nearly a decade as Managing Director of Hello! magazine, Tah brings strategic leadership and deep branding expertise to every project. Founder of Rich of Joy, she believes branding is about people, purpose, and creating meaningful impact through knowledge, joy, and growth.
Kate
khathapetch Thapboriboon
With a background in Political Science and creative marketing across luxury, retail, and publishing, Kate transforms ideas into impactful experiences. As co-founder of Rich of Joy, she blends strategic insight with entrepreneurial energy, bringing vision to life through exceptional customer experiences and curated brand moments.

WHAT PEOPLE

SAY ABOUT US

“Rich of joy is one of the best thing in the work Rich of joy is one of the best thing in the workRich of joy is one of the best thing in the workRich of joy is one of the best thing in the workRich of joy is one of the best thing in the workRich of joy is one of the best thing in the workRich of joy is one of the best thing in the work”
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WHAT PEOPLE

SAY ABOUT US

“Rich of joy is one of the best thing in the work Rich of joy is one of the best thing in the workRich of joy is one of the best thing in the workRich of joy is one of the best thing in the workRich of joy is one of the best thing in the workRich of joy is one of the best thing in the workRich of joy is one of the best thing in the work”
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“Rich of joy is one of the best thing in the work Rich of joy is one of the best thing in the workRich of joy is one of the best thing in the workRich of joy is one of the best thing in the workRich of joy is one of the best thing in the workRich of joy is one of the best thing in the workRich of joy is one of the best thing in the work”
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We work closely with brands,

We work closely with brands,

leaders, teams, and communities

leaders, teams, and communities

that believe growth should be built

that believe growth should be built

on relationships, authenticity, and

on relationships, authenticity, and

real impact.

real impact.

We work closely

We work closely

with brands

with brands

leaders, teams, and

leaders, teams, and

communities that

communities that

believe growth

believe growth

should be built

should be built

on relationships,

on relationships,

authenticity, and

authenticity, and

real impact.

real impact

WHAT PEOPLE
SAY ABOUT US

CHAVANA 110th Anniversary
We partnered with CHAVANA to shape immersive brand experiences that honor its 110-year heritage. From curated storytelling to a landmark anniversary exhibition with ATT 19, the collaboration translated legacy, craftsmanship, and contemporary relevance into a meaningful cultural moment.
Sansiri's Narasiri Luxury Through Experience
We partnered with Sansiri to design an exclusive customer experience for Narasiri, engaging high-value clients through a professional first-impression workshop and professional photoshoot that that encouraged authentic, shareable moments and sparked natural word-of-mouth around the new luxury development.
Your Brand Genome Master Class
A masterclass designed for entrepreneurs, business owners, and leaders to define their personal brand from the inside out. Through structured frameworks, practical guidance, and coaching, participants uncover who they are, how they are perceived, and how to build a clear, trusted presence that supports long-term business growth.
Vivacy
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Banquet Mastery
Masterclass
An immersive masterclass for leaders and professionals to elevate their brand through the art of hosting. Participants explore how thoughtfully designed banquets create memorable experiences, strengthen relationships, and open doors to meaningful connections within refined social and business settings.
David Morris Exclusive Jewelry Preview
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6ty Degree
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A boutique branding consultancy where
strategy, leadership, and experience come
together to help brands connect and grow
with confidence.
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LINE
PHONE
SCROLL TO LEARN MORE

We

build

brands

around

people

We

build

brands

around

people

Your customers, your team, and your leaders.
At Rich of Joy, we believe every strong brand
begins by understanding what people value,
how they behave, and what they remember.

Rich of Joy

was founded with

simple belief.

When you

understand

people, you can

build brands that truly connect.

We combine strategy with empathy, creativity with
discipline, and ambition with human insight. We
remain intentionally boutique so every project
receives our full focus and care.

Rich of Joy

was founded with

a simple belief

When you

understand

people, you can

build brands that truly connect.

How we help

Our services shape direction, leadership, experience, and
learning to carry the brand forward in everyday moments.

How we help

Our services shape direction, leadership, experience, and
learning to carry the brand forward in everyday moments.

Business & Product Branding

We help your brand understand who it is, what it stands for, and how it should show up. Our work turns human insight into clear, authentic brand expression that people can recognize, relate to, and trust.

Leader Branding

We guide you to find your voice, shape your story, and show up with presence and confidence.Your influence becomes a living expression of your values and your brand’s direction.

Experiential Marketing

We design experiences that help your brand connect through emotion and meaning. From intimate moments to large-scale activations, we craft touchpoints that people remember because they feel real.

Training & Masterclasses

We help your people grow through practical, human-centered learning.
Our programs strengthen communication, presence, and mindset so your team can express your brand consistently and confidently in their everyday work.

Our Services

We shape direction, leadership, experience, and learning, helping brands move with clarity and consistency across  everyday moments and meaningful touchpoints.

Business & Product Branding

Help your brand understand who it is, what it stands for, and how it should show up.

Leader Branding

Guide you to find your voice, shape your story, and show up with presence and confidence.

Experiential Marketing

Connect your brands with your audiences through emotional and meaningful experiences.

Training & Masterclasses

Help your people grow so your team can express your brand in their everyday work.

A Glimpse of Our Works

CHAVANA 110th Anniversary

We partnered with CHAVANA to shape immersive brand experiences that honor its 110-year heritage. From curated storytelling to a landmark anniversary exhibition with ATT 19, the collaboration translated legacy, craftsmanship, and contemporary relevance into a meaningful cultural moment.

Sansiri's Narasiri Luxury Through Experience

We partnered with Sansiri to design an exclusive customer experience for Narasiri, engaging high-value clients through a professional first-impression workshop and professional photoshoot that that encouraged authentic, shareable moments and sparked natural word-of-mouth around the new luxury development.

Your Brand Genome Master Class

A masterclass designed for entrepreneurs, business owners, and leaders to define their personal brand from the inside out. Through structured frameworks, practical guidance, and coaching, participants uncover who they are, how they are perceived, and how to build a clear, trusted presence that supports long-term business growth.

David Morris

We partnered with CHAVANA to shape immersive brand experiences that honor its 110-year heritage. From curated storytelling to a landmark anniversary exhibition with ATT 19, the collaboration translated legacy, craftsmanship, and contemporary relevance into a meaningful cultural moment.

Sansiri's Narasiri Luxury Through Experience

An immersive masterclass for leaders and professionals to elevate their brand through the art of hosting. Participants explore how thoughtfully designed banquets create memorable experiences, strengthen relationships, and open doors to meaningful connections within refined social and business settings.

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